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Fake online reviews: How easily can you buy a reputation? (CBC Marketplace)

5928 ratings | 773748 views
Faking It | Originally broadcast November 7, 2014 The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online. We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker. More from CBC Marketplace, Canada's top consumer affairs show: Watch episodes online at http://cbc.ca/marketplace Like us on Facebook: http://facebook.com/cbcmarketplace Talk to us on Twitter: http://twitter.com/cbcmarketplace Follow our hosts @cbctom and @cbcerica
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Text Comments (1055)
Spiral modding (3 days ago)
If they edit your review. It makes me wonder if they are looking for the public's opinion of their product. These business practices is so damn shady
Spiral modding (3 days ago)
Reviews. I always look at one star comments first
Kit Victorious (5 days ago)
Amazon censors almost all negative reviews regardless of whether it's a valid complaint on a product you brought on their website! If it's a glowing review of a product they will post it 100% of the time. I mostly write positive review but I also want to make potential customers know that a company is shady or sells an inferior product but Amazon won't allow me to do so!
Elijah Wittasek (7 days ago)
i wish this food truck was real.
Elsa Smith (8 days ago)
kai (8 days ago)
7:04 I see what you did there.
1:32 looked like my samsung back in 2014
Lava Yuki (10 days ago)
I always look at the negative reviews on tripadvisor, yelp and sites like booking and expedia for hotels
MICROSOFT HQ (11 days ago)
They just show you how to makes millions
Amy 6688 (11 days ago)
Very cool story,thank you
dannyphantomranger (11 days ago)
The one time I wrote a bad review for a company a while back; I got a message from the company to remove the bad review. I declined and kept the review up on the website their sponsored too. It’s still their to this date.
D B (13 days ago)
I was waiting for her PITCH and there it was PITCHING YELP. Who are the biggest SCAM of all. YELP uses blackmail tactics against businesses PAY YELP or GO BROKE. SCREW YOU AND YOUR YELP.
Arief Rakhman (14 days ago)
2014 video.. how's 4 years later? 🤔
The Universe Galaxy (17 days ago)
Its amazing how CBC doesnt know how Yelp is terrible
Droiz (17 days ago)
Did you make the website with wix.com?
Philly Sports! (18 days ago)
Yelp are extortionists.....they charge companies to remove thier bad reviews
Michael Martinez (18 days ago)
They exposed the hell out of those two fivrr bitches !!! LMAO 😂😂😂😭😭😭
Legal Man (19 days ago)
Bandits like Trumpito
NotVali (19 days ago)
Kinda hilarious you're publicly breaking YouTube TOS by viewbotting the video campaign for the food truck.
Ammarove Naser (21 days ago)
15:00 ? are you fakeing this technology or is it real ?
John Holeman Jr (22 days ago)
Jesus made himself of NO REPUTATION. Phil 2:5. Are they really worthless?
comment commenter (23 days ago)
I love the way the reporter is bent over the table. Now I know how she likes it done.
J Montana (25 days ago)
I used this company service after seeing the rating was a 5 stars every review was a 5 stars on google I thought they must be really good after completing business with them I got offered $50 to write a 5 star review then I thought not wonder why they have such a high rating
Remington Bradley (25 days ago)
Canada seems make real news! ( generated by Russian autobot )
Circuit Breaker (25 days ago)
And this is the beginning of the end of Amazon.
Your nans cat (25 days ago)
I only trust voice over Pete
Pajo Lee (25 days ago)
Ha, 4 years later, the site has been hijacked by scammers :'D
PinkABlink (25 days ago)
Don’t look at positive reviews, look for negative ones. If they complain about something, it’s probably bad. If they skip a detail, it’s probably fairly good.
kenken washington (26 days ago)
Is that guy related to Jonh Hancock
Love is what is (27 days ago)
I don’t understand why this channel doesn’t have millions of subscribers. Atleast one million? If Tana Mongeu can have 3.3 million why can’t a legitimate investigative journalism channel get atleast one million? I get that they’re a TV show but they’re entertaining on YouTube.
TiBun (28 days ago)
I always filter reviews for negative and neutral reviews. never trust positive, especially if it's 100% positive feedback.
Apoorva Joshi (28 days ago)
At 14:50, don't you wonder how weird the reporter must've looked before the editing 😂😂😂
translatejake (29 days ago)
But no one cares about endorsements? Famous people who love things that are bad for us?...They pre-date the internet by about 100 years....I don't like it, but these people are no worse than celebrities in commercials.
I’m 15 and I make video games and when I launched my mini company the top reviews poured in three hours after launch
Amy Campbell (1 month ago)
I was paid a lot of money (full attorney's fees refund) to remove an honest negative review. I didn't actually profit from this, but I got my money back after a terrible experience. This lawyer literally didn't show up to court which had massive consequences for me that took a long time to fix. Said lawyer was hired for a non criminal issue. I'm not out felonizing in my free time ;-).
What’s the difference between this kinda thing and Lebron James saying that he drinks Sprite when he’s thirsty???
william griffiths (1 month ago)
Wait are they telling me people lie online? and everything you read isnt real..... this is a revelation!
Alex Keegan (1 month ago)
Don’t think she’s ever cooked in her life.
Tucker Busfield (1 month ago)
Fiverr isn't used for that!
Dag Koj (1 month ago)
I buy mostly on experience not on reviews. My 30 yrs of experience served me well because most of these produces are from the same companies that I have used before. Such as Hp products and dell products. Hp can have as many good reviews as they can but I never believe them because I have used their products and I already know. However, I will always trust Dell even if they have bad reviews because I have used their products and know how good it is.
Dag Koj (1 month ago)
I mostly checked for numbers of reviews. The more reviews they have the more I trust them. If a place have good reviews but not as many then I won’t trust it on the other hand if you have not many reviews but some bad ones then I won’t mind as much as the one with less reviews.
slynomics (1 month ago)
Always check the three star reviews! Always neutral and shares their pros and cons. They're not endorsed nor are they by their competitors
Feather Black (1 month ago)
Liar for hire.
Kimberly Colliins (1 month ago)
as they say proof is in the pudding, in this case toast sandwich
The Why Perspective (1 month ago)
How much does it cost for Trudeau to buy a reputation???
Its Deception with a Smile
Osku Halenius (1 month ago)
but wait.. only in the first photo the truck had orange wheels..
yameli diaz (1 month ago)
Yelp is trash
Pizzaislife (1 month ago)
I only check 4 stars and less xD
mike charbs (1 month ago)
U can’t trust anyone for anything now a days. What a joke our society is today. Everyone is out to steal everything from everyone. We need stronger laws and better enforcement for online stuff. Hell we need it for everything. I can’t believe this 💩
mike charbs (1 month ago)
I also only ask for reviews from.real people I or someone I know knows.
Curtis Robinson (1 month ago)
I wonder if Rotten Tomatoes is full of paid fakes
DROP_DEAD (1 month ago)
did she say they used a view bot?
How easily can you buy a reputation? Not easily at all. Cheating as a business creates the culture of accepting it, and creates an employee culture of it as well, which costs companies bottom line massively. And that isn't even considering the massive backlash and destruction caused if and when you get caught. Robert Cialdini has several case studies referenced in his book "Pre-Suasion" about how much it costs businesses in the long run to create such dishonest and deceptive cultures.
Symlex0100 1 (1 month ago)
If the review is too good, its faked
animeobssesent101 (1 month ago)
I always check reviews from lowest to highest. I work in hospitality so I know usually how to tell who is whiney and who was reviewing honestly. In the end I read most all reviews of not all reviews with a grain of salt. It's all you CAN do. Past that you take the chance no matter what.
Saitaina Malfoy (1 month ago)
This is why I read only BAD reviews. No one fakes bad reviews.
Ahmad Karim (1 month ago)
i have a friend who made a random insult generator. its amazing!
POU Potatotus (1 month ago)
The thing i learned here is If Cheezed off is actually made it will probably be a Booming Business
EMERALD (1 month ago)
r they playing the danny phantom beat
Jane-Ann Armstrong (1 month ago)
I takw reviews with a grain of salt .. i would rather try somwhere on my own and form my own option
J F (1 month ago)
Company needs shut down
Green Phantom (1 month ago)
The only positive reviews you should read are BBB reviews.
Psycho Dead Music (1 month ago)
Thanks Captain obvious
Zou Yi (1 month ago)
In China it is not a big deal, we ONLY assume the criticising reviews are right, except there are no negative reviews.
It'sJasonTime (1 month ago)
20:31 Rip everyone with a google home mini - including me
Cesar Vallejo (1 month ago)
when i worked at luby's the store manager would just have an employee get on their phone and write anywhere from 5 - 10 positive reviews on the luby's website
dok nox (1 month ago)
If you're doing all this, then you might actually be a foodtruck! Wtf am I watching?
TNinja0 (1 month ago)
Man, poor women who were featured in the episode. I'm pretty sure their faces were known to the watchers in Canada.
Sue Stone (1 month ago)
Mon Mi (2 months ago)
I work in Booking.com, not the happier employee but, I do have to admit, the reviews in our website are 100% real. If you book and then CXl (this mean you did not stayed) u will not be able to write a review. Nothing, just that. And please read reviews...I am bored of people complaining about 5.0 out of 10 points properties, lol.
chii (2 months ago)
Fortnite Default (2 months ago)
I’m a the only American, I thought they said amazon not emozar
WanTing Yang (2 months ago)
Living for the editing in the video
The jazmín duque Show (2 months ago)
2018 anyone
Anselminos (2 months ago)
its always a great thing to compare those reviews to actual marketing from a company, theyre quite similar
ABatSeesWell - (2 months ago)
The CBC really likes hidden cameras.
KNOW YOUR WORLD (2 months ago)
I worked for UK's Biggest travel firm (not Expedia). I remember one time we got a really bad review on Trust Pilot and my boss got it removed within two hours after calling Trustpilot.
Kinetic (2 months ago)
The world is not to be trusted anymore. It's over.
A A (2 months ago)
A story about deception by these news sources is a bit hypocritical.
moien haider (2 months ago)
4:04 see that x
moien haider (2 months ago)
I know thats an old fedex truck
Eyem1337 (2 months ago)
I doubt anyone will see this They key to reviews ALWAYS? Look only at the negative ones first then draw conclusions
Mister Tootsie (2 months ago)
5pointrekt (2 months ago)
Careful the cheezed off site is now a site where you download something I think it is a scam
WEARETHEAACP (2 months ago)
Fact is; half the time only negative reviews are the ones that get posted, when a person has a positive experience, they say nothing. Negative reviews get posted when some whiner that was probable wrong or assumed something in the first place wants to feel like a victim. As far as i am concerned if a company has 100,000 sales - no good reviews and 3 bad reviews; that means they entitled have 99,997 good ones. So if they pay for 15 good reviews to outweigh the bad ones, so what.
Jeanette Sykes (2 months ago)
This world is based on deception for the love of money...
Geralda Amanda (2 months ago)
With OTAs usually you can only really review when u have stayed. But not META clicks
Forge God (2 months ago)
It's me Sans Undertale
Kyle Bogan (2 months ago)
My brother opened a business and he went and had everyone in his family and his friends set up accounts and then go in and write reviews for him.. even did one under his 5 year old daughters account.. they will always find a way
TheBigGuy3380 (2 months ago)
Ask a Democrat
Passey's Perspective (2 months ago)
I try to keep to very local businesses and ignore online anything
Colin O'Connor (2 months ago)
thanks I'm getting my sims 3 celebs married life series to get over a thousands views
ultimate pro gamer (2 months ago)
https://twitter.com/cheezedofftruck?lang=en -Just look at this link. I LOVE! the way they said more info coming soon Nothing for the past four years...
IDidMuteMister (2 months ago)
I will help if you pay money xD
Fit freak (2 months ago)
people that talk real fast are trying to get out of something and are lying. and then theres the rare occasion of talking real fast due to excessive caffeine intake.
Rainy Chain (2 months ago)
@21:53 And that is why you give people gas money when you get a ride (@_@)
Zhoustify (2 months ago)
well i actually write stories in my reviews and people buy negative reviews too .
Michelle W (2 months ago)
I write reviews for free. Actually the do cost me to do them because I buy things with my own money and do the reviews if I really hate or really love the item. So, anything in between I don't bother. My desire is to help. I hate greed and lies. But, why should you trust me? Seeing the review via video really opens up a new era in my quest for truth.
casey ellison (2 months ago)
I don't always believe in review I go there
taygata (2 months ago)
After getting wisdom teeth pulled i shouldnt be watching this cause im hungry

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